Have you spend a huge amount on online branding?
Well, then you have still ignored Social Media. This article will brief you
with few websites that really helps in branding yourself and your business.
These tools are free forever. They are impressively awesome.
Email
continues to be one of the most important digital communities. ‘Brand My Mail’
personalises your e-mail with Headers, Background, Signatures, Social sharing
applications, Twitter tweets, Images, and many other applications. It is a
complete e-mail branding and marketing solution. It can be integrated with your
Gmail account. Another benefit of this great website is that you can create a
free newsletter of your own without spending anything.
“about.me”
creates your personal one page website, where you can choose every possible
options like Background, fonts, applications, colours, etc. Anyone can connect
with you through this tool, send you an email message just like contact me
forms, share your website with others, give you compliments and also favourite
it. about.me lets you quickly build simple and visually elegant
splash pages that points visitors to your content from around the web. Through
your personalised about.me page you can promote yourself and build trust with
potential business contacts. You can also find and connect with other about.me members
with similar interests and create a network. It is a great free tool. There are
two other free tools that offers similar features like about.me – follr.com
and flavors.me
Xobni
makes your inbox smarter. Once you install it, you will be able to monitor what
your email contacts are doing across Facebook, LinkedIn, and Twitter. Moreover,
Xobni makes it easy to automatically find all the people with whom you have
ever exchanged emails, calls, or SMS messages. They instantly provide a full
view of each contact, complete with their photo, job title, company details,
and email history as well as updates from LinkedIn, Facebook and Twitter. You
can connect with them directly from your inbox. Xobni is smart in true sense –
it easily searches and discovers all your contacts - even those who are not in
your address book. It works with Gmail, Yahoo, Outlook, Blackberry, iPhone and
Android. There is another similar tool – Rapportive. However,
it only works with Gmail.
Google Scholar
Many
of you must have heard about it and read scholarly articles through it but have
you actually used it? Google offers this amazing free tool that helps you “be
searchable” by others. If you are in to education field, original content
writers, authors, then this tool is for you. Make your Scholar account and it
will automatically search your work online. You need to claim it and add in
your profile. If some of your work does not appear in the search results then
you can add it manually. The best advantage of making a Scholar account is that
you can get “Quoted” in other’s work as you appear in Google search results.
This creates credibility and an impressive personal brand value.
Marketing
Grader by Hubspot is an awesome tool to grade your website. It gives you the
complete report after analysing your website. After all that efforts that you
put in creating your brand and marketing plan you should analyse it. Marketing
Grader is a free analytics tool that offers detailed report on every parameter
that is important to measure and improve your website marketing efforts.
Just
like Klout, “Kred” is an influence measurement tool, which uses social data and
influence measurement to produce a personal visual stream from activity on a
Twitter ID or hashtag. A free tool measures influence (the likelihood that
someone will trust a person and act upon their posts) and outreach (the propensity
to share other people's content forward). The scoring system of Kred is stonger
because it reflects the foundations of strong relationships – Trust &
Generosity. Kred scores can be shared in your blog like a badge – it helps in
creating credibility of your content and of your own self.
Images
always say much more than words. Ideas and thought processes can be easily
described through charts, images, and infographics. Piktochart is an easy and
free tool to create infographics. It helps in creating engaging presentation of
your ideas. No technical skills are needed, just write your thoughts, drag and
drop images, decorate it with related icons and its ready. You share it, save
it; download in various formats for future reference. It is an excellent tool
for presenting your ideas and work.
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