Measurement of Social Media Return on Investment

Fleeting look on the combination of Social Media and Finance seems to be a weird combination, just like oil and water. But the combination holds very important meaning. Social Media is not free, as misunderstood by people. It involves resources like People, Technology and Time. Hence, the question that is to be addressed is – why companies are investing such limited resources in social media? Are there any returns to be expected? How do the return from that investment should be evaluated? Are there any success metrics? What should be those metrics? Answers to all these leads to 1 thing - measuring the correct social media return on investment.

Take a look at the below link which i have prepared after thorough study into the issue.

Social Media ROI 

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