The making of Konvophilia

The most interesting and fascinating thing for me is to create something on my own. In my childhood, I used to create art works out of materials lying idle at home. I always used to make my projects look creative. That's because creativity resides in my basic nature. Everything I do, should be compulsorily with a flair of creative touch with perfection. 

I wanted to share a story of one of my most important creation and so I thought to write about it. Well, in this age of new media, most popularly known as 'social media', every person has an opportunity to create a world of their own. So, I too created my Facebook page just because I wanted to create the world of my own thoughts and passions. 

Being Leo along with creative mind, anything I do is with deep passion and strong will. Hence, for me, the Facebook page also needed to be like a perfect identity, having proper objectives and a unique place. So, at the time of page creation, I had to give it a "name" obviously. But nothing was appealing to me. I wanted to name it very differently. But it should also be relevant to my ideas and thoughts which are to be shared on it. That's when I learned the importance of naming an Idea or a Start-Up. 

For me "Konvophilia" is no less than a start-up. I treated the process of  creating Konvophilia just like a start-up. It is a serious business to me. I have to be relevant. Not because it is displayed publicly, but also because it reveals my personality, my thoughts on Social Media, my expertise, my ideas. I have to be a responsible person for what I am sharing, posting, tagging, liking, commenting or following. I think being a Page Manager gives you the feel of being an Owner of your space. And so I treated Konvophilia as my first Start-Up. 

Coming back to the Name - Konvophilia, many have asked me why this name? Konvophilia is actually a term I coined for my self. As my initials are KP (Khushbu Pandya), I wanted to name my page not anything but only by a single word having both these letters and that too 'K' being the starting alphabet. Well, the start-up is all about Social Media. The things that would be appearing on it are related to this new media, its importance, relevance of conversations, studying social relationships, impact of conversations on various businesses and professionals, importance of eWOM (e-Word Of Mouth), etc. 

Hence, keeping in mind these parameters, the first word is "Konvo" which is derived from "Conversation". The short word for 'Conversation' is Convo and as I wanted my word to start with alphabet 'K', it turned out to be "Konvo". The second adjoining word is "Philia", which is one of the four ancient greek word for Love. It is also translated as Friendship according to Aristotle. So, the combination of both words "Konvo-Philia", whose meaning turns out to be "Love for Conversations" appealed to me a lot, because it very well defines my ideas, thoughts and perspectives. 

Another important thing to be done after that was to give it a visible face. No one would like an empty profile picture space. Profiles without identity catches the least interest of people. Seoyeon Hong, a doctoral student, conducted the research along with Kevin Wise, an associate professor at the University of Missouri School of Journalism and other doctoral students. This study found out many truths about the importance of Profile Image of a Facebook Profile, whether it is a page, group or a person. I had a plan of creating unique logo for my page, but as I wanted to go online as soon as possible, during initial times, the image for profile was taken from internet. Below is the image. 

This image suited quite well to the name and image of my start-up. Those times, there were no cover images for pages. The night of Feb 29 2012, there were news that Cover Pages are going to be introduced on midnight of 29th Feb and from March 1 2012, every Facebook page will have a cover page section introduced. That night, I created a Cover page for Konvophilia as well and introduced it that midnight. 

 

Again, came a time, when it felt compelling to change a customized profile image. I, then did some combinations of images in Paint and Photoshop to come out with proper icon. The below image was then created. 

Time to change has arrived again. Because creative minds never sleeps. "Konvophilia" is going under a massive change right now. and soon it will be published. The "New Konvophilia" is more organized. As soon as it is revealed, I will write more about it in detail.  

This was the Story of Konvophilia - my first start-up. And now, Konvophilia is also a new name for my blog. I think, I am completely into my this project, making it better and better every time. 

-KP.  

4 Proven Strategies to Create and Increase Engagement on Twitter - Tips and Tactics

" Twitter is an Information Network " says the Twitter Expert - Keith Keller. My recent conversation with him brought this idea to write about the "4 Proven Strategies to Create and Increase Engagement on Twitter". Have you ever imagined how powerful Twitter is? Almost all celebrities, politicians, Multinational Companies, Business Leaders, Society Leaders and so many other individuals are using Twitter to communicate, share ideas, promote offerings, and even to express their grievances.

So I thought to share my views to help people understand 4 simple ways of "How to achieve Engagement on Twitter". As we see, today what matters is "Creating Engagement" rather than just creating your social media profile and sit idle, doing nothing. One needs to communicate with other people and start the thread of conversations. 

But, it is not so easy to create a powerful Engagement. Customer Engagement need lots of efforts and creativity. Let me show you those 4 magical strategies through which one can achieve Social Engagement on Twitter. 

Tip # 1. Increase FOLLOWERS 

Most tiresome job is to increase your follower base on Twitter. You go on following people but you end up having no followers for your self. This situation is common among people who see twitter as instant connection making machine. 

Tactic #1 : To implement Tip # 1, The most important thing to understand here is that Twitter is an Information network and as soon as you give useful information, people starts following you. One needs to give regular updates via Tweets and should be consistent in giving that small piece of information. Only then you will end up having many twitter followers.

Tip # 2. More RE-TWEETS

Tactic # 2 : You can get "More Retweets" by posting unique and quality content which catches the eye of the reader. Content with no quality will end up having 0 retweets. Your Tweet should be catchy, qualitative, informative, and should be posted timely. More retweets will create ripples of your information and will reach out to more people. 

Tip # 3. Increase REACH    

Tactic # 3: Creating more "Reach" of your content, can be achieved through your own "Followers" and other people present on the network. One needs to respond to what people are asking, give advises in your area of interest, talk more and influence them to share your content frequently and consistently. 

Tip # 4. Create & Increase ENGAGEMENT

Tactic # 4 : Engagement = More Reach + More Followers + More Retweets. 

Engagement is the ultimate goal of any company or firm. If you achieve Interactive Customer Engagement then you are a winner, because what else do you need when your customers talk with you and with other customers and talk about your Brand and carry forward the positive word of mouth all over the internet. Successful Engagement is the Key to your Success. 

The most important factor for which all businesses strive for is MORE ENGAGEMENT. and to achieve more engagement, one needs to build up its base by creating other three things - that is More Followers creating More Retweets, which will create More Reach..

So, start utilizing these 4 simple strategies to create and increase Engagement on Twitter. Let me know how you do it and drop me your views.

How to Weave Social Media into your Business - "The WEAVE Model"

Hello Folks, Once again I am here to help you with "How you can deal with Social Media". Today, I want to introduce my WEAVE model, which explains "5 factors of Social Media" which should be woven in the organization's people, communications, departments, stakeholders and even the non material things like paintings, hoardings, etc. Weaving these 5 factors everywhere in the organization will help you make your objectives more clear and transparent. Every strategy that you make will reflect these 5 things and make your business and its stakeholders stick to you forever.

Let me just explain you my model with an interesting info-graphic, which i have made. I have called this Model "The Weave Model" because strong weaving makes the fabric strong and it is ingrained in roots. Much without wait, here is my WEAVE model of Social Media.

The 5 Factors - "Word of Mouth, Engage & Empower Relations, Authenticity & transparency, Value & Trust, Emotional connect ", if woven in your social media or digital communications, will also ensure standardization in every strategy made offline. Social Media needs more attention because customers are watching you and you need to be alert where to respond, how to respond and most importantly how quick to respond.