How to Weave Social Media into your Business - "The WEAVE Model"

Hello Folks, Once again I am here to help you with "How you can deal with Social Media". Today, I want to introduce my WEAVE model, which explains "5 factors of Social Media" which should be woven in the organization's people, communications, departments, stakeholders and even the non material things like paintings, hoardings, etc. Weaving these 5 factors everywhere in the organization will help you make your objectives more clear and transparent. Every strategy that you make will reflect these 5 things and make your business and its stakeholders stick to you forever.

Let me just explain you my model with an interesting info-graphic, which i have made. I have called this Model "The Weave Model" because strong weaving makes the fabric strong and it is ingrained in roots. Much without wait, here is my WEAVE model of Social Media.

The 5 Factors - "Word of Mouth, Engage & Empower Relations, Authenticity & transparency, Value & Trust, Emotional connect ", if woven in your social media or digital communications, will also ensure standardization in every strategy made offline. Social Media needs more attention because customers are watching you and you need to be alert where to respond, how to respond and most importantly how quick to respond.

1 Easy Rule to understand Social Media Marketing

This is a connected world of people. People can never stay without being social. The society around you gives you various kind of information, makes you aware about different products and services. All this information we use it everyday, every second of our life. And in terms of traditional marketing, we call it WOM - Word of Mouth. 

This Word of Mouth spread online and digitally, through social channels is called Social Media Marketing. Isn't it amazing to get reviews and feedback about almost everything on this earth from the people you know and sometimes from strangers too. This way, unknowingly, we also connect to unknown people, get acquainted, and make new friends all over the world. As we increase our network of people, these products and services too get the word out from us and spreads across the boundaries.

I have explained the term "Social Media Marketing" with a simple graphics and a definition. Take a look and do tell me how is it. 

   

Being Social in Social Media

Social Media is been explained by many experts and specialized people in the media and social media industry. Today, I am not going to explain "what is Social Media" but rather just want to express my understanding the essence of Social Media. 


Here is what i have made to express my understanding in some simple and interesting way. 

In the above infographic, I have explained a very simple fact.
Conversations and people are the main essence of Social Media, which makes this medium "a Social place". 


Have you ever questioned why this medium is called social media? If its just internet then why can't it be called Online Media ??


Answer is - 
 "Socialization" which happens on Internet and gives people a chance to interact in real time with real people and real organizations is the only thing which makes this Space of Internet a "LIVE SPACE" 


Hence, what matters is 3 basic things :
1.   YOU as an initiator of conversation 
2.   PEOPLE with whom you share your views and take their views in return 
3.   CONVERSATION which happens between YOU & PEOPLE, making the internet a LIVE SPACE