Showing posts with label Engagement. Show all posts
Showing posts with label Engagement. Show all posts
25.9.12

12 Most Important Twitter Tools for Entrepreneurs



As an entrepreneur, it becomes essential to capture traffic coming from inside Twitter.com because it is cost free. We all know the basics of twitter and how to use it. But how effectively are you putting this tool for capturing your market and creating a circle of customer engagement. 

Twitter is a network which shares information in small pieces. And so there are various other tools to monitor your Twitter account. I have compiled a short list of 12 most important tools, that every entrepreneur should consider using at least some of them for monitoring and managing conversations on Twitter. 
  1. Twileshare - Upload and share files on Twitter with your clients, customers, employees, and other important contacts instantly. This makes your work instant and on-the-go easy. 
  2. Vizify TweetSheet - Your Twitter activity is displayed as an instant infographic. It displays your information in an easy and attractive way, forcing anyone to go through your content.
  3. TweetMyJobs - Great job matches via Twitter (and mobile). It is a great tool for HR managers of your firm, reducing recruiting costs at large.
  4. Twups - Twitter aggregator. Popular topics are clubbed all in one place so that you can monitor the topics relevant to your business and track it who is discussing them. You can also work on your online keyword strategy for your website.
  5. TwitterFeed - Feed your blog to Twitter. One of the most important tools. Reduce your tweet burden by just creating a tweeterfeed account and sync it with your blog or other blogs of your interest.
  6. Nearby Tweets - Find and watch tweets from local users. This will enable you to see who are tweet about you in the nearby area and you can reach up to them for off – line conversations.
  7. TweetLevel - An influence measurement tool from Edelman. This tool measures your brand influence and will give you a score. How influential are you among your competitors and customers.
  8. Tweet Scan - Twitter and micro blog search. Search and capture relevant people, groups, topics, locations, etc.
  9. Twitalyzer - Serious analytics for social relationships. It is an interesting tool, some what similar to Google Analytics, helps you to see how many followers are online on real time, who retweets your message, what people are talking about you, followers and following statistics etc.
  10. TwitBlock - With TwitBlock, find out how many followers are spam and you can trash them, so that they do not clutter your account and you can get better statistics about your followers.
  11. Splitweet - It is a most useful twitter tool if your firm has more than one brand to manage on twitter. Splitweet is Management + brand monitoring for multiple Twitter accounts tool helping you manage all your brands at one place.
  12. BirdHerd - Twitter made easy for groups and teams. BirdHerd helps communication among your team mates and group conversations. It’s like your own small community inside twitter, which helps you carry out important meetings, conversations, quick polling among team mates and much more. 
Hope this list is useful. I would love to hear your reviews. 

-KP.   

12.7.12

4 Proven Strategies to Create and Increase Engagement on Twitter - Tips and Tactics


" Twitter is an Information Network " says the Twitter Expert - Keith Keller. My recent conversation with him brought this idea to write about the "4 Proven Strategies to Create and Increase Engagement on Twitter". Have you ever imagined how powerful Twitter is? Almost all celebrities, politicians, Multinational Companies, Business Leaders, Society Leaders and so many other individuals are using Twitter to communicate, share ideas, promote offerings, and even to express their grievances.

So I thought to share my views to help people understand 4 simple ways of "How to achieve Engagement on Twitter". As we see, today what matters is "Creating Engagement" rather than just creating your social media profile and sit idle, doing nothing. One needs to communicate with other people and start the thread of conversations. 

But, it is not so easy to create a powerful Engagement. Customer Engagement need lots of efforts and creativity. Let me show you those 4 magical strategies through which one can achieve Social Engagement on Twitter. 

Tip # 1. Increase FOLLOWERS 
Most tiresome job is to increase your follower base on Twitter. You go on following people but you end up having no followers for your self. This situation is common among people who see twitter as instant connection making machine. 

Tactic #1 : To implement Tip # 1, The most important thing to understand here is that Twitter is an Information network and as soon as you give useful information, people starts following you. One needs to give regular updates via Tweets and should be consistent in giving that small piece of information. Only then you will end up having many twitter followers.

Tip # 2. More RE-TWEETS
Tactic # 2 : You can get "More Retweets" by posting unique and quality content which catches the eye of the reader. Content with no quality will end up having 0 retweets. Your Tweet should be catchy, qualitative, informative, and should be posted timely. More retweets will create ripples of your information and will reach out to more people. 

Tip # 3. Increase REACH    
Tactic # 3: Creating more "Reach" of your content, can be achieved through your own "Followers" and other people present on the network. One needs to respond to what people are asking, give advises in your area of interest, talk more and influence them to share your content frequently and consistently. 

Tip # 4. Create & Increase ENGAGEMENT

Tactic # 4 : Engagement = More Reach + More Followers + More Retweets. 
Engagement is the ultimate goal of any company or firm. If you achieve Interactive Customer Engagement then you are a winner, because what else do you need when your customers talk with you and with other customers and talk about your Brand and carry forward the positive word of mouth all over the internet. Successful Engagement is the Key to your Success. 

The most important factor for which all businesses strive for is MORE ENGAGEMENT. and to achieve more engagement, one needs to build up its base by creating other three things - that is More Followers creating More Retweets, which will create More Reach..

So, start utilizing these 4 simple strategies to create and increase Engagement on Twitter. Let me know how you do it and drop me your views.
23.6.12

How to Weave Social Media into your Business - "The WEAVE Model"


Hello Folks, Once again I am here to help you with "How you can deal with Social Media". Today, I want to introduce my WEAVE model, which explains "5 factors of Social Media" which should be woven in the organization's people, communications, departments, stakeholders and even the non material things like paintings, hoardings, etc. Weaving these 5 factors everywhere in the organization will help you make your objectives more clear and transparent. Every strategy that you make will reflect these 5 things and make your business and its stakeholders stick to you forever.

Let me just explain you my model with an interesting info-graphic, which i have made. I have called this Model "The Weave Model" because strong weaving makes the fabric strong and it is ingrained in roots. Much without wait, here is my WEAVE model of Social Media.

The 5 Factors - "Word of Mouth, Engage & Empower Relations, Authenticity & transparency, Value & Trust, Emotional connect ", if woven in your social media or digital communications, will also ensure standardization in every strategy made offline. Social Media needs more attention because customers are watching you and you need to be alert where to respond, how to respond and most importantly how quick to respond.


15.4.12

Social Media for Dentists 2.0


We take social media as a tool for enjoying our social life, sharing cool pictures and our life events. Going beyond that, companies, brands and professionals use social media for marketing their products and services.

But have you EVER heard about this - Social Media for DENTISTS ??? 
Recently, when I was surfing Facebook for my research work, I came across this amazing Page - Social Media Dentist. and I felt into a deep thought. Social Media is not limited to just businesses and marketeers. It can be leveraged by almost everyone on this earth. 

Founded in August 3, 2009, their Mission is "To provide Dentists with useful information without all the fluff". They empower Dentists to use Social Media to its fullest potential.  Social Media is a synergistic animal and it takes all of the elements to bring a great result. They show you how to use Facebook, Twitter, YouTube and many other sites to your advantage. Their Facebook Page has 4398 Likes. 

What an Outstanding Initiative by Dr. Jason Lipscomb, DDB - Dentist, Entrepreneur, Author and Technology Maven. He has his finger on the pulse of media and he knows how to use this technology to grow your practice. Let me put down some amazing photos of them.





Isn't this amazing?? This Facebook Page shares interesting articles, graphics, learning tools and materials, links, photos, and much more stuff. I would refer every dentist should LIKE this page and increase their networking, learning, knowledge, and profit from it. Because Knowledge sharing is the best Charity you can ever do in this world.

This article was a review for Social Media Dentist
27.3.12

How Social Media and Electronic Communication Are Revolutionizing Business Communication



Infinity Communications - Social Media vs. Social Networking




The Evolution of Communication: Social Media Engagement @ EMC


The Evolution of Communication: Social Media Engagement @ EMC



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